ARCON set to release register of practitioners, agencies

ARCON
The Advertising Regulatory Council of Nigeria (ARCON) has announced plans to release register of all advertising practitioners and agencies in the country this month.

ARCON, in a recent notice, tagged, ‘Notice of Publication of Register of Advertising Practitioners and Advertisement Agencies Licensed By ARCON,’ noted that hat the move is in line with the provisions of ARCON Act 202, Section 22 (1) and (5) and section 2 (1).

According to the provisions, the Council is expected to maintain a register of individuals entitled to practise advertising in Nigeria as well as organisations allowed to undertake the business of advertising, advertisement and marketing communications in Nigeria, in accordance with the Act and to publish such register from time to time.

According to ARCON, “only persons and organisations who have fulfilled the conditions for listing in the register will be so listed in the publication in line with the law.”

It also informed of its decision to commence full implementation of the Corporate Licence regime on April 1.

ARCON added the commencement of the regime would require advertisement agencies (Full service, creative, media buyer, media brokers, digital agencies, experiential, below the line and out-of-home) to obtain operating licence from the agency before they can practise.

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