Social media firm, X, has shared over $45 million to 150,000 content creators on the platform over the last seven months.
Formerly known as Twitter, which claimed to have been transparent in payouts, X said this was distributed through its advert revenue sharing programme launched in July 2023.
According to the Elon Musk-owned media platform, the $45 million payout showed that on average, each content creator received $42 per month. It also means that the company shared on average $6.4 million per month.
Providing the data on the company’s payouts in a post on the social media platform tagged ‘Facts vs. Fiction’, the company stated: “In seven months since the creation of the Ads RevShare programme, X has paid out more than $45 million to more than 150,000 creators.
“Creator payouts did not exist on this platform before the Ads Rev Share programme. Creators keep all the revenue from creator subs after fees (X keeps nothing) for the first $100K, then it is just 10 per cent to X and rest to creators.”
While noting that the programme is available to creators globally, X added that its programme is easier to join than other creator programmes. It also pointed out that its payouts, which come every two weeks, might be fastest in the industry.
Content creators and social media influencers in Nigeria started receiving their first payout from X in August 2023, as the company expanded the programme globally a month after it was launched in the United States of America.
At that time, many of the content creators, who received the payout, also took to the microblogging site to show their appreciation to Musk.
According to them, Musk has given them a reason to remain on the platform and to continue creating engaging content.
To be eligible for the payout, X said the content creator must have subscribed to X Premium (Twitter Blue) or be a verified organisation. In addition, the user must also have at least 500 followers.
X said creators would also need to open a Stripe account, as it currently works with Stripe for payouts and is rolling out to its first batch of creators, who have already signed up for creator subscriptions.
Eligible users can join and set up payments from within the Monetisation section of the app.
This is found in the side menu on iOS and Android, and the overflow menu on the web.
Once you click ‘Join and setup payouts’, you will be redirected to our payment processor, Stripe, to set up an account to receive your share.
